Featured
Baby Swimwear
Baby Undies
Baby Accessories
Featured
Kids Swimwear
Kids Undies
Kids Footwear
Kids Accessories
Introducing the sustainable Gray Label Swimwear collection, for babies and kids aged 0 to 12 years old. The collection includes a Swimsuit and Swim Shorts, a Baby Swim Bloomer and a Swim L/S UV top with UPF50+ protection Shop here
Meet your new favourite for night and day. A wrap-over bodysuit, to cover your baby in super softness from neck to toe. 100% organic, GOTS certified. Shop here
After many requests we've added two new kids styles to our Undies. A Sleep Onesie and Shorties. 100% organic, GOTS certified. Shop here
Anniversary Sweaters as a festive take on our most classical item that has been with us from the first day, the Crewneck Sweater. Made from 100% organic cotton, GOTS certified. Shop your number here
Mono-coloured low- and high-top Velcro sneakers made from 100% organic fleece and 100% natural rubber rainboots. Keep the feet dry and warm, perfect to finish the outfits of the little ones. Shop here
Organic apparel for the little minimalist. Friendly for the planet, the ones creating them and the ones wearing them. GOTS certified.
Read our storyWe create timeless, minimalistic and comfortable collections in which children can be their true selves. See our Essentials
We are open for private shopping sessions in our Amsterdam store. Book your session here
It’s hard to keep up with the growth of the little ones. Before you know it they have outgrown their tiny garments. Gray Label RNTD is our subscription service matching this growth of babies and toddlers up to 2 years. Subscribe and select anything you like. Wear your items without concern until your baby is ready for the next size. All 100% organic and GOTS certified. Pick, wear, swap, repeat. Visit RNTD website
We're in it for the little ones. Their purity, their comfort, their planet.
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